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    News

    Diversified stationery to enhance market potential

    2020-04-16  1125

    At present, there are about 200 million primary and secondary school students, 40 million middle school students, 5 million adult students and 34 million leaders of enterprises and institutions. With the development of society, the cultural and educational quality of the people is required to be further enhanced, and the investment in education is greatly increased. China's stationery market will still show a rapid development trend in the future.

    Due to the relatively low level of domestic economy, cheap labor and weak competitiveness, traditional stationery still has a huge consumer market. However, with the gradual integration with the international market, diversified and multi-level consumer organizations of cultural goods have been formed, and high-end products are also common. Stationery that can meet the demands of novelty, fashion, practicality, beauty, environmental protection, safety and high cultural added value is more popular and more profitable.

    With the development of stationery stores and specialized market, brand based high-end products will become the mainstream of consumption. In the pattern of global economic integration, capital always flows to countries and regions with low production costs. For many Chinese enterprises, this is both an opportunity and a challenge. Therefore, to grasp the opportunity and meet the challenge, as a domestic stationery industry, we should take the initiative to get close to the international market, and implement the breakthrough of Chinese stationery brand through various efforts.

    Source: love stationery

    Website: www.iwenju.com

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